Here are 10 points to explain selling on Amazon vs. Your Own Site
1. ๐๐๐๐๐ก:
Amazon has a massive customer base with millions of daily visitors, providing access to a large audience. Selling on your own website may offer a more targeted audience but may require more marketing efforts to reach potential customers.
2. ๐ ๐๐๐ฌ:
Selling on Amazon involves fees, including referral fees and fulfilment fees, which can cut into profit margins. Building your own website incurs upfront costs for website development and marketing, but you have more control over fees.
3. ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ:
Amazon has policies and guidelines that sellers must follow, and they may control some aspects of the customer experience. Building your own website offers full control over branding, policies, and customer experience.
4. ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐ง:
Selling on Amazon means competing with other sellers and similar products. Building your own website offers more control over product presentation and differentiation.
5. ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ญ๐ซ๐ฎ๐ฌ๐ญ:
Amazon has a trusted brand and reputation, which can help boost credibility and sales. Building your own website may require more effort to establish trust with potential customers.
6. ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ญ๐:
Amazon may own customer data and limit access to it while owning your own website offers full control and ownership of customer data.
7. ๐๐ก๐ข๐ฉ๐ฉ๐ข๐ง๐ ๐๐ง๐ ๐๐ฎ๐ฅ๐๐ข๐ฅ๐ฆ๐๐ง๐ญ:
Amazon offers fulfilment services but may be more expensive than handling shipping and fulfilment yourself. Owning your own website offers flexibility to choose shipping methods and costs.
8. ๐๐๐ ๐๐ง๐ ๐ญ๐ซ๐๐๐๐ข๐:
Amazon has strong search engine optimization (SEO) and traffic, which can help with discoverability and sales. Owning your own website requires investing in SEO and marketing efforts to drive traffic.
9. ๐๐ซ๐๐ง๐ ๐ข๐๐๐ง๐ญ๐ข๐ญ๐ฒ:
Building your own website offers more control over branding and building a unique brand identity. Selling on Amazon may limit brand differentiation.
10. ๐๐จ๐ง๐ -๐ญ๐๐ซ๐ฆ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ:
Selling on Amazon can be a great way to start a business, but owning your own website offers more control and potential for long-term growth and profitability. A combination of both may be the best approach for some businesses.
Ultimately, the best choice depends on your business goals, resources, and willingness to take on risk.