Here are 10 points to explain selling on Amazon vs. Your Own Site

1. 𝐑𝐞𝐚𝐜𝐡:

Amazon has a massive customer base with millions of daily visitors, providing access to a large audience. Selling on your own website may offer a more targeted audience but may require more marketing efforts to reach potential customers.

2. 𝐅𝐞𝐞𝐬:

Selling on Amazon involves fees, including referral fees and fulfilment fees, which can cut into profit margins. Building your own website incurs upfront costs for website development and marketing, but you have more control over fees.

3. 𝐂𝐨𝐧𝐭𝐫𝐨𝐥:

Amazon has policies and guidelines that sellers must follow, and they may control some aspects of the customer experience. Building your own website offers full control over branding, policies, and customer experience.

4. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧:

Selling on Amazon means competing with other sellers and similar products. Building your own website offers more control over product presentation and differentiation.

5. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐫𝐮𝐬𝐭:

Amazon has a trusted brand and reputation, which can help boost credibility and sales. Building your own website may require more effort to establish trust with potential customers.

6. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐝𝐚𝐭𝐚:

Amazon may own customer data and limit access to it while owning your own website offers full control and ownership of customer data.

7. 𝐒𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐚𝐧𝐝 𝐟𝐮𝐥𝐟𝐢𝐥𝐦𝐞𝐧𝐭:

Amazon offers fulfilment services but may be more expensive than handling shipping and fulfilment yourself. Owning your own website offers flexibility to choose shipping methods and costs.

8. 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜:

Amazon has strong search engine optimization (SEO) and traffic, which can help with discoverability and sales. Owning your own website requires investing in SEO and marketing efforts to drive traffic.

9. 𝐁𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲:

Building your own website offers more control over branding and building a unique brand identity. Selling on Amazon may limit brand differentiation.

10. 𝐋𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲:

Selling on Amazon can be a great way to start a business, but owning your own website offers more control and potential for long-term growth and profitability. A combination of both may be the best approach for some businesses.

Ultimately, the best choice depends on your business goals, resources, and willingness to take on risk.

𝐈𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐬𝐭𝐨𝐫𝐞 𝐨𝐫 𝐬𝐭𝐚𝐫𝐭 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧, 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐚𝐧𝐝 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬.