There are an estimated 1.8 billion Millennials and 2.6 billion Gen Z worldwide. Almost 65% of Millennials and 75% of Gen Z prefer online shopping. Millennials & Gen Z buyers have grown up in the digital age and are familiar with having instant access to information and a seamless online experience. As a result, they have high expectations when it comes to purchasing online. They are more likely to research a company’s values and practices before making a purchase and are willing to pay more for products and services that align with their values.
They expect:
𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐨𝐧𝐥𝐢𝐧𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬:
These generations expect online platforms to be easy to navigate, with fast-loading pages and user-friendly interfaces.
𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧:
They want a personalized experience that is tailored to their needs, preferences, and past behaviours. They expect recommendations based on their previous purchases or search history.
𝐌𝐨𝐛𝐢𝐥𝐞-𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬:
Many Millennials and Gen Z buyers use their mobile devices for online purchases, so they expect mobile-optimized experiences that are easy to use and navigate.
𝐒𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟:
They look for social proof in the form of customer reviews, ratings, and testimonials to make informed decisions.
𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐩𝐫𝐢𝐜𝐢𝐧𝐠:
These two generations of buyers expect transparency in pricing, including any hidden fees or charges.
Sustainable practices: Many younger buyers are environmentally conscious and prefer to do business with companies that have sustainable practices.
𝐅𝐚𝐬𝐭 𝐚𝐧𝐝 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠:
They expect fast and reliable shipping options and often prioritize free shipping options.
Overall, they expect a seamless and personalized online shopping experience that is fast, convenient, and transparent. Businesses that want to appeal to these generations must prioritize their online presence, including their website and social media channels, and focus on providing an authentic and transparent online experience that aligns with their values. By meeting these expectations, businesses can establish a loyal customer base among these tech-savvy and socially conscious buyers.
