There are an estimated 1.8 billion Millennials and 2.6 billion Gen Z worldwide. Almost 65% of Millennials and 75% of Gen Z prefer online shopping. Millennials & Gen Z buyers have grown up in the digital age and are familiar with having instant access to information and a seamless online experience. As a result, they have high expectations when it comes to purchasing online. They are more likely to research a companyโs values and practices before making a purchase and are willing to pay more for products and services that align with their values.
They expect:
๐๐๐๐ฆ๐ฅ๐๐ฌ๐ฌ ๐จ๐ง๐ฅ๐ข๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐๐ฌ:
These generations expect online platforms to be easy to navigate, with fast-loading pages and user-friendly interfaces.
๐๐๐ซ๐ฌ๐จ๐ง๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง:
They want a personalized experience that is tailored to their needs, preferences, and past behaviours. They expect recommendations based on their previous purchases or search history.
๐๐จ๐๐ข๐ฅ๐-๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐๐ฌ:
Many Millennials and Gen Z buyers use their mobile devices for online purchases, so they expect mobile-optimized experiences that are easy to use and navigate.
๐๐จ๐๐ข๐๐ฅ ๐ฉ๐ซ๐จ๐จ๐:
They look for social proof in the form of customer reviews, ratings, and testimonials to make informed decisions.
๐๐ซ๐๐ง๐ฌ๐ฉ๐๐ซ๐๐ง๐ญ ๐ฉ๐ซ๐ข๐๐ข๐ง๐ :
These two generations of buyers expect transparency in pricing, including any hidden fees or charges.
Sustainable practices: Many younger buyers are environmentally conscious and prefer to do business with companies that have sustainable practices.
๐ ๐๐ฌ๐ญ ๐๐ง๐ ๐ซ๐๐ฅ๐ข๐๐๐ฅ๐ ๐ฌ๐ก๐ข๐ฉ๐ฉ๐ข๐ง๐ :
They expect fast and reliable shipping options and often prioritize free shipping options.
Overall, they expect a seamless and personalized online shopping experience that is fast, convenient, and transparent. Businesses that want to appeal to these generations must prioritize their online presence, including their website and social media channels, and focus on providing an authentic and transparent online experience that aligns with their values. By meeting these expectations, businesses can establish a loyal customer base among these tech-savvy and socially conscious buyers.