TikTok Shop is a social commerce platform that allows users to buy and sell products directly on TikTok. It was launched in November 2021 in select countries and is currently available in the United States, United Kingdom, Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Singapore.
How to create an account?
To create a TikTok Shop account, you must first have a regular TikTok account. Once you have a regular account, you can follow these steps:
- Go to your profile and tap on the “Me” icon.
- Tap on the “Settings and privacy” icon.
- Tap on “Shop”.
- Tap on “Create a Shop”.
- Follow the instructions to create your shop.
How does it work?
There are two main ways to sell products on TikTok Shop:
- Shoppable videos: These are videos that have product tags embedded in them. When a user taps on a product tag, they are taken to a product page where they can learn more about the product and purchase it.
- Live shopping: This is a feature that allows sellers to broadcast live videos from their TikTok Shop. During a live shopping event, sellers can show off their products, answer questions from viewers, and take orders.
How do people make money from TikTok Shop?
Sellers on TikTok Shop make money through a commission structure. TikTok takes a percentage of each sale that is made through the platform. The commission rate varies depending on the country and the product category.
How many sellers are online till now?
As of July 2023, there are over 1 million sellers. This number is expected to grow rapidly in the coming years.
What categories are available?
TikTok Shop offers a wide variety of product categories, including fashion, beauty, home goods, electronics, and more.
What products can we sell?
You can sell any product that is legal and does not violate TikTok’s terms of service. However, there are some restrictions on certain product categories, such as alcohol and tobacco.
Are there any restrictions?
There are a few restrictions on who can sell on TikTok Shop. You must be at least 18 years old, and you must have a valid business license. You also must meet certain requirements for your product catalogue, such as providing accurate product information and images.
Features:
- Shoppable videos: As mentioned above, shoppable videos are a great way to promote your products on TikTok Shop. These videos allow users to learn more about your products and purchase them directly from the video.
- Live shopping: Live shopping is another great way to connect with your customers and sell your products. During a live shopping event, you can show off your products, answer questions from viewers, and take orders.
- Product tags: Product tags allow you to embed product information into your videos. This makes it easy for users to find and purchase your products.
- Shop tab: The Shop tab is a dedicated section of the TikTok app where users can browse and purchase products. This is a great way to get your products in front of more potential customers.
Other important details and information
- TikTok Shop is still in its early stages of development, but it has the potential to be a major player in the social commerce market.
- TikTok is a very popular platform with a large and engaged user base. This makes it a great place to reach new customers and sell your products.
- TikTok Shop offers a variety of features that make it easy for businesses to sell their products on the platform.
