Here are some points on how ChatGPT can drive eCommerce conversions for your business.
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ChatGPT can expand on a simple request. Hereโs an example of upselling a shopper.
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Tell Susan we are out of the 12-cup food processor in black, but the 14-cup is available and on sale for $219.
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Hi Susan. I wanted to follow up with you regarding the food processor you were interested in. Unfortunately, we are currently out of stock on the 12-cup food processor in black. However, I wanted to let you know that the 14-cup food processor is available and currently on sale for $219. This larger capacity food processor will give you more flexibility in the kitchen and it is perfect for big families or parties.
Please let me know if you have any questions or if you would like to take advantage of this sale and place an order for the 14-cup food processor.
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Product names, email subject lines, and more โ ChatGPT can generate short and long variations to test with your audience. Request ChatGPT to generate a fixed number of versions or use its โRegenerate responseโ button.
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ChatGPT can offer ideas for product recommendations based on a single purchase. Tell it to โrecommend more products after buying a [product name].โ
For example, if a customerโs order history reveals only a generic soap dispenser, ChatGPT may list a shower caddy, hand towels, lotion dispensers, and sanitizing spray as additional ideas.
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ChatGPT can generate all sorts of eCommerce FAQs, such as shipping, returns and exchanges, warranty info, and more. The tool can even identify common questions. Tell it, โWrite FAQs for shopping at an online store.โ
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Marketers are already putting ChatGPT to the social media test. The tool will generate posts for your specific platform, injecting emojis and hashtags.
ChatGPTโs suggestions are imperfect, but they include impulse triggers and shopper-focused dialogue. Generalized commands may result in irrelevant output. The tool can collect and analyze data, not compose ready-to-publish copy. It repeats words and phrases and doesnโt conform to a specific tone or style guide. Beware of spelling and grammar mistakes and unintentional plagiarism. The tool wonโt likely understand your audience and brand. So be prepared to edit responses.
