Here are some points on how ChatGPT can drive eCommerce conversions for your business.
𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬:
ChatGPT can expand on a simple request. Here’s an example of upselling a shopper.
I̳n̳p̳u̳t̳:̳
Tell Susan we are out of the 12-cup food processor in black, but the 14-cup is available and on sale for $219.
C̳h̳a̳t̳G̳P̳T̳:̳
Hi Susan. I wanted to follow up with you regarding the food processor you were interested in. Unfortunately, we are currently out of stock on the 12-cup food processor in black. However, I wanted to let you know that the 14-cup food processor is available and currently on sale for $219. This larger capacity food processor will give you more flexibility in the kitchen and it is perfect for big families or parties.
Please let me know if you have any questions or if you would like to take advantage of this sale and place an order for the 14-cup food processor.
𝐀/𝐁 𝐓𝐞𝐬𝐭𝐬:
Product names, email subject lines, and more — ChatGPT can generate short and long variations to test with your audience. Request ChatGPT to generate a fixed number of versions or use its “Regenerate response” button.
𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬:
ChatGPT can offer ideas for product recommendations based on a single purchase. Tell it to “recommend more products after buying a [product name].”
For example, if a customer’s order history reveals only a generic soap dispenser, ChatGPT may list a shower caddy, hand towels, lotion dispensers, and sanitizing spray as additional ideas.
𝐅𝐀𝐐𝐬:
ChatGPT can generate all sorts of eCommerce FAQs, such as shipping, returns and exchanges, warranty info, and more. The tool can even identify common questions. Tell it, “Write FAQs for shopping at an online store.”
𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐨𝐬𝐭𝐬:
Marketers are already putting ChatGPT to the social media test. The tool will generate posts for your specific platform, injecting emojis and hashtags.
ChatGPT’s suggestions are imperfect, but they include impulse triggers and shopper-focused dialogue. Generalized commands may result in irrelevant output. The tool can collect and analyze data, not compose ready-to-publish copy. It repeats words and phrases and doesn’t conform to a specific tone or style guide. Beware of spelling and grammar mistakes and unintentional plagiarism. The tool won’t likely understand your audience and brand. So be prepared to edit responses.
