Amazon is expanding its popular Sponsored Products ads program to include other websites and apps. This means that sellers who participate in the program can have their ads appear on sites like Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis. The ads will always link back to the product page on Amazon.
This is a major move by Amazon, as it allows sellers to reach a wider audience and drive more traffic to their products. It also puts Amazon in direct competition with other online marketplaces, such as Etsy and eBay, which already offer offsite advertising programs.
How does it work?
To participate in Amazon’s offsite advertising program, sellers create a campaign in Seller Central. They then choose their target audience, set their budget, and create their ad creative. The ads will then be displayed on the partner websites and apps that are part of the program.
Why should sellers use Amazon’s offsite advertising program?
There are many reasons why sellers should use Amazon’s offsite advertising program. Here are a few:
- It can help sellers reach a wider audience. The program allows sellers to have their ads displayed on a variety of popular websites and apps, which can help them reach a wider audience of potential customers.
- It can help sellers drive more traffic to their products. When a customer clicks on an ad, they are taken directly to the product page on Amazon. This can help sellers drive more traffic to their products and increase sales.
- It can be a cost-effective way to reach new customers. The program is a cost-per-click (CPC) program, which means that sellers only pay when someone clicks on their ad. This can help sellers save money on their advertising campaigns.
How to get started
If you are a seller on Amazon and you are interested in participating in the offsite advertising program, you can learn more about it on the Seller Central help pages. You can also contact Hygrit for help creating and managing an effective campaign.
Here are some additional tips for using Amazon’s offsite advertising program:
- Use clear and concise ad copy that accurately describes your product.
- Target your ads to the right audience by using keywords and demographics.
- Set a budget that you are comfortable with and track your results to see how your campaigns are performing.
Hygrit is a leading E-commerce agency that specializes in helping businesses grow their online presence. We have a team of experienced professionals who can help you create and manage an effective advertising campaign that will help you reach your business goals.
